From soap to fridge magnets, the intricate designs are a huge hit every year!

Hello! Nice to see you again! And to those of you who are here for the first time, welcome! You’re in luck. After all, this time’s theme is everyone’s favorite: stickers!

Neon Noroshi exhibited at the Tokyo Game Show (TGS) in 2025 and 2026! Our giveaway stickers are always a huge hit every year. It’s almost a shame they’re only available at the event! So please let me show them off—I mean, introduce them—here on this blog.

We’d like to introduce the promotional stickers for PowerWash Simulator 2 and Euro Truck Simulator 2, which were featured in playable demos at our booth!

We also received commentary from Kentaro “ANI” Fujimoto, who was in charge of designing the stickers this time! As a passionate fan of the series himself, he shares the inspiration behind his ideas and behind-the-scenes stories about the production process! Please enjoy this new information alongside images of the stickers.

From graphic designer Kentaro “ANI” Fujimoto

I’ve always loved PowerWash Simulator as a player. As the year was drawing to a close, I decided, “This is definitely my Game of the Year!” It was just a few months later that I received an offer to work on the game’s design.

As you know, PowerWash Simulator is a game where you blast away with a high-pressure washer. When I’m cleaning away mindlessly, my brain enters a state close to meditation. As I cleared stage after stage, I’d sometimes find myself daydreaming from a developer’s perspective—thinking things like, “If I were in charge of this game, I’d do it this way,” or “If there were a sequel, I’d want to tweak this part.”

When I received the offer to design promotional stickers for TGS 2025, there was a drawer in my brain that was incredibly easy to pull open, and ideas just slipped right out during our Zoom meeting.

Players of this title are, of course, well aware that the “PowerWash~” series is a “Western game” developed by an overseas studio. So, I thought that by deliberately designing the stickers with extremely Japanese-style references, I could create an “unexpected surprise” and “humor born from the contrast”.

“High-Pressure Cleaning” (TGS2025)

The inspiration for this design comes from the stickers affixed to vehicles transporting high-pressure gas, as required by the High-Pressure Gas Safety Act. These stickers are a common sight on Japanese roads, and while everyone is vaguely familiar with them, I thought to myself—from my own perspective—that if they were labeled “High-Pressure Cleaning” instead, I, as a fan, would definitely want one!

To ensure it didn’t look too much like the actual “High-Pressure Gas” sticker and thus avoid legal issues, I made the size significantly smaller than the regulations require (which is only natural, since it’s a promotional giveaway). I also used a vertical layout and hand-lettered the text “High-Pressure Cleaning” in a retro style. To make sure fans wouldn’t be confused about which game the giveaway was for, I included the game’s title logo and copyright notice outside the frame—while designing it so that fans could cut out that section and play with it.

“High-Pressure Soap” (TGS2025)

I heard during a meeting that “PowerWash Simulator 2” would be implementing foam washing as a new feature, and that gave me an idea. As I was searching for reference materials—thinking, “Soap… soap… what kind of sticker would make someone go ‘heh’ when they receive it?”—I came across a photo of an old soap gift set from the mid-year and year-end gift-giving seasons, and I thought, “This is it!”

Inside the soap-shaped sticker, I laid out the text “High-Pressure Soap”—with a slightly retro feel, similar to the earlier “High-Pressure Wash” design. For the finish, I used a smooth, matte PP coating. While it’s a theme unique to Japan, I aimed to create a stylish sticker that people would be happy to receive and eager to put up.

“Instant Solutions to Stain Problems!” (TGS2026)

A year has passed, and it’s time for TGS 2026. This will be the second time we’re exhibiting PowerWash Simulator 2. Since it’s entirely possible that fans who visited us last year will stop by our booth again, we obviously can’t use the same gimmick as before. This year, we needed to create a promotional item with interesting design elements unique to Japan… While I was racking my brain, I remembered those distinctive “refrigerator magnet ads” from plumbing repair companies that often end up in our mailboxes. This kitschy design style has become so ingrained in Japanese urban life that it’s even abbreviated as “Rei-Ma” in the neighborhood—and I’d long wanted to create something in that style. In fact, I’d even collected a huge number of them as reference material.

In PowerWash Simulator 2, there’s no shortage of visual motifs—from the van the washer drives to the job site, to the protective gear that prevents dirt from splashing back, to the mascot cat. The challenge was coming up with catchphrases and promotional copy… but since I already had all the “appropriate phrasing” stored in my head—and since I’m a core fan who’s already 100% completed PowerWash Simulator 2 and is just waiting for the DLC—I wrote them all on the spot without even looking at any reference material.

“Drive Slowly on Hōshima Road” (TGS 2026)

During a production meeting, I was thrilled to hear that the “Euro Truck Simulator” series would be among the titles on display this year. Japan’s “deko-tora” culture has long been a subject of interest for me. I’ve watched every movie in the “Truck Yaro” series, and back when deko-tora-themed games were all the rage—from the original PlayStation to the Game Boy Advance and the WonderSwan—I played them extensively. Euro Truck Simulator is the European and American equivalent of that feeling of being a lonely long-haul trucker on the open road, with the radio and late-night broadcasts as your only companions. It was a title I’d been keeping an eye on, hoping to play it if I ever got the chance.

And when it came to the promotional stickers? Well, the idea to revive the classic “Drive Slowly” campaign stickers from years past just came to me almost as a knee-jerk reaction.

I thought that the design of the “Drive Slowly” stickers—once distributed nationwide in Japan by the Metropolitan Police Department and local governments—would surely make any retro truck enthusiast want to stick them on the truck’s body in the game. Since this is the Iceland chapter, I based the design on “Hōshima”—the kanji used in Japan to write the name of Iceland—and lettered the phrase “Drive Slowly on Hōshima Road.” Instead of a snail illustration, I placed a stylized truck. I created this hoping people would actually stick it on their cars and have fun with it.

If you’re a fan of the game—or even if you’re not—these are the kind of stickers you just can’t help but want, right?

Thank you, Kentaro “ANI” Fujimoto, for the wonderful design!

And to everyone who managed to get one of these stickers: thank you so much for stopping by our booth at TGS! We hope you’ll treasure them… just kidding! Stickers are meant to be used! Please feel free to stick them wherever you like and have fun with them.

An interview with the artist behind the PowerWash Simulator 2 TGS stickers!